Client: HyperTest
Roles: Production & Creative Director
Problem: Client was a new startup that needed a clear and concise way to talk about their product and address basic questions of potential clients. They did not know what information was needed in the video.
Solution: I worked with the client to create a target audience demographic and shortlist the main elements to address in the video. I wrote the script and designed the storyboard. I designed and created the animation with my team keeping in mind the psychography of the target audience. I hired a voice over artist in the limited budget of the client. The video has been showcased on their landing page ever since and has been used in their presentations.