Design Objectives: To create engaging design and packaging that promotes brand recall and loyalty. Establish a customer facing brand identity that is true to the brand image of innovation, authenticity, and culinary diversity.
Direct competitor logo mark comparison
Mood Board
KEY ADJECTIVES:
Unique
Cultural
Diverse
Authentic
Whimsical
Target Audience
“Yuppies” — young people with a well-paid job and
a fashionable lifestyle.
a fashionable lifestyle.
18 – 35 year olds
College students
Office goers
People on the go
Late night eaters
Culturally diverse people
Affluent people
Theme: Let's Get Jack!
